We focus on simple, yet powerful design to create timeless premium quality products. We take pride in our sustainable approach, which is to produce 100% of our collections in Europe, using the most sustainable fabrics and together, we plant trees to reduce our impact on the planet.
The fashion industry is one of the most polluting industries in the world after oil. It makes up for 10% of humanity’s carbon emissions, 85% of all textiles go to waste each year and 90% of wastewater in developing countries is discharged into rivers without treatment.
Our statement: We are not a fashion company, means that we are not like other fashion companies, driven by profits at all costs. Our drive is to create the most sustainable clothing brand.