H2O Sportswear was established back in 1982 by Jens Knud Lind. The basic idea was to develop sportswear in a unique cotton quality, which at the same time had an extremely high degree of functionality and durability. Based on classic Scandinavian design, H2O Sportswear developed its very own colorful and distinctive design with stripes, a unique fit and innovative designs. The collection developed through the 1980s and 1990s to include swimwear, rainwear and the popular flip flops.