J LINDEBERG offers so much more than the clean Scandinavian design we all know. The Swedish brand is particularly distinctive in bringing rock-solid crossovers between sport and fashion. The silhouettes are sharp and on-point with the functionality of activewear. For example, the Swedish brand also sees a technical lightweight fabric that is usually used for golf clothing as an ideal basis for a fashion item. At the same time, typical sport staples, such as ski pants, are dressed in a colorful on-trend jacket. Essentials for on and off the slopes. Wardrobe basics for the Fairway and beyond.
J LINDEBERG has been making waves since 1996, but was relaunched earlier this year. Led by the new creative director Neil Lewty and the brand new CEO Hans-Christian Meyer, the Swedish athleisure specialist returns to her old trusted sports and fashion heritage. With the new slogan ‘aim higher’, the label is aiming full throttle at both performance-enhancing materials and the latest styles. But instead of different sub-lines, each with its own identity, J LINDEBERG now mainly strives for cohesion. Every season they work with colors and prints that can be seen across the board. From fashion pieces to ski essentials and golf clothing. The same elements are everywhere, so that the different designs can easily be worn together.