Lovelies is all about creating that lovely holiday feeling when the sun is out, the relaxing joy sets its footprint in your spirit and you feel at ease, relaxed and smile! Lovelies not only aim to bring the best positive mindset into people, but also to make sure that the brand brings something back to nature as well.


For 16 years the Scandinavian founder of Lovelies has been working with one of the leading sandal brands in the world and from that experienced a gap within the market where consumers are more and more inclined to choose the combination of comfort and creative design
as well as products with sustainable goals.


With great personal experiences on beaches around the world from his time as a young dive master to a father on beach holidays with the family, the beaches have been a big part of his life – so why not help clean them?

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